Social media advertising does not always go the way you want it to go. There has been a shift in how politicians, and like-minded people, connect thanks to social media. This can be very useful, but does not always have the intended outcome. People use hashtags on Twitter to share their thoughts and see what others are saying about that same thing (e.g. #love). Companies, TV shows, and politicians can use these to get awareness of whatever they are doing out to others who might not otherwise see it. What people don't think about sometimes is that people are mean, especially on the Internet.
One example of this is #ImARepublican. The hashtag was started to break stereotypes of a Republican. However, the hashtag was taken over by people using it for satirical, and downright mean, uses. Instead of dispelling stereotypes they were feeding them and making fun of the hashtag. Most of them were funny, however the Internet can be meaner than real life. Politicians always need to be aware of how what they post on the Internet can be twisted, as can anything they say really.
Here is the link to the article, which has a pictures, tweets, and a video from the hashtag: source.
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